Brand Affiliation & Product Prices

Have you ever wondered why the items you purchase from us cost more than they would at the store? It's a question we frequently hear, and the reactions vary.

Some customers are content with paying the markup, while others express genuine curiosity, and a few are outright upset. We want to address this question and clarify why our prices are as they are. 

Before diving into why, the first thing to understand -- and this is very important -- is that we are not Buc-ee's, Frito Lay, Nabisco, or any other brand that we resell. We are a reseller.

In all honesty, the short answer is that we increase the prices because we need to make a profit. As a full-fledged business, we dedicate our time and resources to providing you with the convenience of Pop Snax. We have a dedicated team working tirelessly, without tips or additional compensation, to ensure your satisfaction.

While we won't delve into a complete breakdown of our markup, there are several costs associated with running our business that you may not have considered. These include:

  • Fulfillment software costs to ensure accurate and efficient operations
  • Marketing expenditures to reach our customers
  • Taxes (sales, employment, property, income)
  • Insurance coverage to protect against unforeseen circumstances
  • Wages for our hardworking team members
  • Processing fees for secure and reliable transactions

In addition to these costs, we would like to mention another factor that might surprise you. To minimize any potential disappointment caused by the markup, we sometimes remove merchandise tags before sending them to you. This way, you won't have a direct comparison to in-store prices after the fact.

We greatly appreciate the patronage of all our customers and encourage you to continue supporting small businesses like ours and others in your area. Your contributions make a real difference, enabling us to grow and provide you with exceptional service. Thank you for being a valued customer!