Morinaga’s Sanrio Chocoball Drop Has One New Flavor

Morinaga released Double Chocolate Chocoball in Japan on November 4, 2026, adding one new flavor to a broader Sanrio packaging collaboration. If you spot several unfamiliar-looking boxes together, look at the flavor names first. Some of the biggest changes are on the outside.

Two changes, on two different calendars

In its October 15 announcement, Morinaga said its Sanrio boxes would start rolling out in late October. Peanut, Caramel and Strawberry are the three familiar flavors in the lineup. Their special packaging pairs Chocoball’s Kyoro-chan with characters drawn from a group that includes Cinnamoroll, Pompompurin, Hello Kitty and Pochacco.

Double Chocolate has its own November release date. It’s part of the collaboration, but it’s also the one addition to the flavor lineup. That makes it the box to look for if the candy itself is what you want to compare. If it’s the character art that caught your eye, you can look for a familiar flavor in a different wrapper.

Let the flavor line do the sorting

There’s a small pleasure in knowing which kind of discovery you’re making. For a side-by-side snack break, you could put a favorite flavor next to Double Chocolate and read the names before opening them. If you’re comparing the artwork instead, set the boxes next to each other and see where your eye goes first. Both are reasons to take a second look at the shelf, and they don’t require buying the whole lineup.

The clearest clue is the little line under the character you recognized from across the aisle. For more ways to read the shelf, start with our Japanese snacks guide, or browse Japanese snacks at Pop Snax by the kind of treat you’d like to open next.